What's this all about?

Designed by David Jonathan Ross

In the crowded urban environment, space for signage is always at a premium. From dumpy liquor stores to majestic theaters, sometimes signs have nowhere to go but up. Bungee is a font family that celebrates urban signage. It wrangles the Latin alphabet to work vertically as well as horizontally.

In vertical type, the downward flow of text becomes more important than the proportions of any individual letter. I drew Bungee’s round and diagonal characters with straight sides (see O and A), which reinforces their verticality and creates words with well-defined left and right edges. Letters that are unusually wide, narrow, or asymmetrical (such as I, L, M, and W) can be especially tricky.